TRUPHONE
See how we connected a revolutionary global mobile service to U.S. B2B AND B2C markets.
OPPORTUNITY:
Establish Truphone Local Anywhere as a trusted global mobile service to generate demand to meet the needs of frequent international travelers of the B2C market. Raise brand awareness and educate B2B decision makers.
SOLUTION:
Medallion Retail developed a retail communication strategy to simplify the mobile network messaging by focusing on three critical areas that resonate with the B2C U.S. market: easy, convenient, and low cost. In addition, a new package design was created and produced to enhance the launch of the Truphone Local Anywhere product in Best Buy Express kiosks in airports nationwide. To further support the B2B market, Medallion Retail printed and manufactured branded collateral materials that communicated relevant Truphone Local Anywhere product benefits to educate consumers and differentiate the brand from the competitive market.
- Generate brand awareness and highlight relevant consumer benefits within the U.S. B2C market
- Drive purchase and traffic by providing convenient access to the Truphone Local Anywhere products and services
- Generate awareness and educate the B2B decision makers
BUSINESS BENEFITS (ROI):
