SMARTBOX
See how we RE-BRANDED an established European experiential gift company for the North American marketplace.
OPPORTUNITY:
A leading European experiential gift company wanted to enter the North American market by leveraging their success, differentiating the brand from U.S. competitors, and appealing to the new culture at retail.
SOLUTION:
Medallion Retail adopted exclusive attributes and existing assets to expand upon the Smartbox brand platform and create a new position statement. Using research and strategic analysis, we developed a concise tone for the marketing message that enhances the Smartbox "story" and resonates with the American consumer. The position statement was succeeded by a clarified and strengthened brand promise that will broaden the customer funnel and create opportunities for greater penetration in the North American market.
We focused on what matters most to customers, establishing a marketing plan and brand voice that created excitement around Smartbox and encouraged customers to find out who and what they are. The Smartbox brand took on a renewed strength and vitality—standing apart from the rest, sustaining growth, impacting competition, and creating brand equity while increasing market share in a culturally new marketplace.
Then we brought the brand to life through various touch points—building a relationship with the retailer, displaying how Smartbox’s attributes, promise, and vision work together to strengthen the brand and create awareness.
- Transitioned European brand into North American market
- Influenced brand awareness, impacting product exposure
- Created brand equity, increasing market share
BUSINESS BENEFITS (ROI):
Listen to our 30-second radio spot that aired during the holiday season on New York's 101.9 FM WRXP and various other stations in the NYC and LA markets.
