SEARS
See how we guided consumers with a storewide WAYFINDING SYSTEM for a major department store chain.
OPPORTUNITY:
Analyze Sears’ 115,500 square foot store configurations to define a navigation system that includes directional, informational, and identification signage in order to put a storewide system in place, adding clarity and ease to their customers’ shopping experience in navigating their stores.
SOLUTION:
We first analyzed Sears’ navigational requirements both on-site and through architectural plans, organizing spatial data and mapping out primary customer traffic patterns at key decision points. We established a strategy for a detailed communications plan that identified a wayfinding hierarchy for primary and secondary navigation, identification, and informational signage—differentiating soft line from hard line merchandise in order to tie verbal and visual cues together, coordinating with the architecture, lighting and landscape design which resulted in a more logically navigable retail environment.
- Clear, relevant wayfinding information for the customer
- Positive in-store experience through enhanced customer service
- Secured customer engagement at retail
BUSINESS BENEFITS (ROI):
