OPPORTUNITY

Launch a global beauty brand from virtual only to their first push into the in–store retail channel and secure brand engagement with gen–y consumers in colleges across the country.

SOLUTION

Tapping into the psyche of college students and reinforcing the visual elements of the mark. brand identity, we created a unique visual presence. Our innovative strategy enabled the client to feature their brand holistically–luring the target consumer through product testing with the ability to purchase the product directly. Our fixture provides a "meet mark." experience that also displays the merchandise for selling purposes, establishing brand engagement. The rollout presents an in–store event environment shaping the interaction between the product and the consumer and reinforcing an emotional connection with the brand.

BUSINESS BENEFITS (ROI)

• Successfully expanded brand recognition from virtual to in–store
• Secured customer engagement at retail
• Women’s empowerment trait reinforced