EVERLAST
See a CONCEPT SHOP with punch that animated the in-store experience for a premier athletic brand.
OPPORTUNITY:
Deliver a new retail environment for an established brand that resonates with the consumer and strengthens their emotional connection.
SOLUTION:
Leveraging Everlast’s rich heritage and making the most of its new corporate rebranding assets, we created, produced, and delivered a revitalized in-store experience, influencing an emotional bond with consumers. By re-aligning its retail space, we contributed to the product layout, establishing a more cohesive shopping environment and strengthening merchandise presence for the premier global athletic brand.
- Expanded brand presence in new retail markets
- Sustainable positioning across all retail formats
- Premier athletic brand awareness
BUSINESS BENEFITS (ROI):
