DESTINATION MATERNITY
See how we helped build BRAND EQUITY for the world's largest maternity apparel retailer.
OPPORTUNITY:
With Fashion Week approaching, Destination Maternity—the world’s largest maternity apparel retailer—called on Medallion Retail’s expertise to rebrand their Manhattan flagship store for a special event to launch Supermodel Heidi Klum’s two new maternity lines, Lavish for A Pea in the Pod, and Loved for Motherhood Maternity. They wanted us to enhance their in-store environment to celebrate this high profile inauguration.
SOLUTION:
We visited the flagship location to achieve a deeper understanding of the store’s layout and met with Destination Maternity Corporation marketing team to get a feel for the two distinct brands being launched in conjunction with their existing brands. Our main focus was window and in-store graphics and finding the right materials to adapt to their format. The environment needed standout visuals so we used a poly-poplin fabrication that enveloped two 4' x 8' metal frames, for a sizable presence, reminiscent of an art gallery. Our collaborative efforts also led to unique window graphics and the installation of in-store signage, producing a cohesive, sophisticated appeal, which ultimately created a spectacular event that drew in hundreds of expectant moms, as well as all medias.
- Build brand equity based on a sold-out event of new and existing customers
- Strengthened visual interest
- Enriched shopping environment
BUSINESS BENEFITS (ROI):
