CLARINS
See how we optimized BRAND VISIBILITY in cosmetic departments of high-end retailers.
OPPORTUNITY:
Maximize brand recognition, while optimizing consumer visibility in cosmetic departments of top-tier retailers.
SOLUTION:
With the Clarins’ corporate "eyebrow" logo as inspiration–and drawing on key elements of core brand attributes–we created brand-centric fixtures, defining the brand’s position and optimizing its visibility. With a focus on the customer experience, the new merchandise displays possess a refreshed, sophisticated appeal with attention to the brand’s traits and values, awakening its personality.
- Brand distinction in saturated marketplace
- Competitive advantage for mind and market share
- Browsers into buyers, first impression through purchase
BUSINESS BENEFITS (ROI):
