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Client: ESRB
Industry: Music/Entertainment
Program: Brand Environment |
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Overview:
The Entertainment Software Ratings Bureau (ESRB) rating system
helps consumers choose the video games that are right for their
families. ESRB called upon Medallion
Retail to facilitate an audit and assessment for
the design and execution of a multi-lingual graphic sign program
that would work in both large and specialty retailers across
the U.S., Canada, and Mexico. Medallion
Retail presented a design matrix to ESRB that translated
an existing print advertising campaign into consistent, effective
messaging. Featuring floor plans for over 12 different video/entertainment
sections, Medallion Retail's
design matrix served as the basis for signage positioning, formats,
and components.
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Services:
Program Management
Retail Analysis
Design Matrix
Graphic Design
Digital PrePress |
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