NEWS


	Sep 12 Medallion Retail turns pink! Since 1994, New York City buildings and retailers have shown their commitment to breast cancer awareness and the Greater NYC Affiliate of Susan G. Komen for the Cure by illuminating their sites with pink lights during the week of the Komen Greater NYC Race for the Cure, which takes place on Sunday, September 9 in Central Park. Medallion Retail has joined several companies and organizations that are turning “Virtually Pink” during the week of City in Pink and will be lighting up our website in pink as part of the celebration. To show your support please visit the Komen Greater NYC website and donate today.
	Oct 11 Medallion Retail partners with Prestige Cosmetics to develop a brand-positioning strategy for Studiomakeup, a professional line of cosmetics. Our brand-positioning strategy identified an unconventional and ownable selling proposition for the brand as well as a visual story for the brand to communicate at the retail point of sale. In addition, Medallion Retail developed a full Retail Marketing plan with a targeted matrix for supporting, promoting, and communicating the Studiomakeup brand across all platforms.
	Oct 11 Medallion Retail, in conjunction with the In-Store Marketing Institute, presents a live, interactive webinar, “Rethinking Millennials at Retail.” Our retail strategy experts share a fresh point of view on motivating and communicating with Millennials along the path to purchase while providing practical insights on engaging them more effectively and appropriately in the retail environment.
	Apr 11 Medallion Retail attends the 2011 Barnes & Noble College Booksellers Store Managers Conference and shares unique insights on what matters most to Millennials. We shared innovative, insightful research on marketing and color trends and utilized marketing vehicles like QR codes and smartphone applications to highlight the importance of technology when connecting with the Millennial generation.
	Mar 11 Medallion Retail launches InnovationAtRetail, a micro site featuring a rich collection of insightful articles written by our staff of industry experts. The site will be a valuable source of the most up-to-date, accurate trade trends and proprietary research into how innovation at retail can strengthen your business.
	Mar 11 Medallion Retail presents Solving the Retailers Post-Recession Dilemma, at the 2011 GlobalShop International Conference. Our retail strategy experts shared innovative thinking at the point of sale to redefine the dimensions of value, and shared strategies and tactics for developing new opportunities for brands and retailers to regain and rebuild brand value margins in the post-recession era.