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As the rules and standards of the retail marketing business have changed, so have the required mindsets of marketers.
What Beyoncé has created is a pop-up of epic proportions.
How we express ourselves is a reflection of our time, our attitude and our contexts.
To pop up effectively, it’s important to clearly articulate goals and desired outcomes.
The grocery marketer must connect with the shopper, elicit a response and activate an emotion.