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“Value” (like signage, fitting room and shopping bag) has been redefined to reflect the emotional environment the physical store has become.
The critical task of the retailer is to understand who the shopper is – and who she wants to be.
Are retail marketers buying into a false reality?
What are the best ten things a shopper can do following her awesome in-store Moment?
What defining forces drive Gen Z in the physical retail space?