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What can high-priced handbags possibly have to do with retail marketing or signage and display?
Creating a great customer experience is a huge undertaking. And it's worth it.
Providing an exceptional customer experience is the single most important strategic choice a retailer can make.
To all the retail marketers sweating through Christmas in July, a salute. In song.
Great retail signage is – and has always been – about grabbing attention and connecting quickly.
I’ve discovered some jargon that cuts through the vagueness and cleverly encapsulate new ideas and industry advances.
There are still a lot of shopper marketing trends and behaviors that have yet to be named. Can buzzwords serve the greater marketing good? Depends upon who's creating them. Hint: me.
Retail marketers now have the freedom to move forward and break the chains of “we’ve always done it that way.”
Visual storytelling is the result of content marketing crashing into brand journalism, fusing together, jumping the median and then, in a shower of sparks, careening into storymaking.
The shopping experience has changed and so have the people doing the buying.