At GlobalShop 2015, it was encouraging and inspiring to hear the widespread acceptance of (and genuine excitement about) the power and permanence of in-store-meets-digital. Because it confirms our future.
GlobalShop 2015 confirms that we are looking at a retail future where technology will enhance how a shopper shops, and intelligent signage and display will frame, complement and empower that technology.
Smart pop-up marketing is powered by the element of surprise, and is most effective when it forges a connection between shopper and brand. It’s no longer simply about moving product, it’s about moving experiences.